Sync ValuationsSchedule a call

Independent expertise for legal teams, rights holders and brands.

A dispute over music use by a brand?

We investigate the rights, assess what a license would have cost and explain what the findings mean for your position.

Scope and fee agreed before work begins.

  • 10+jurisdictions
  • 20+years of sync licensing experience
  • 100+cases assessed

Selected clients

SRipLawFrommer LegalCrossLink Legal

How we can support you

What would a license have cost?

Sync Valuation Report

An assessment of what a license for the specified use would have cost, with the assumptions and reasoning behind it. A preliminary valuation matrix can provide an initial reference before a full report is commissioned.

Use this when you need a figure for what the use should have cost. You receive a written report; a preliminary matrix can come first.

Request a sample report

xSV™ Expected Sync Value · Methodology

Who holds the rights?

Rights & Control Review

An investigation into who owns or controls the recording and composition, in which shares and territories. Sets out the available rights information, discrepancies and points requiring further verification.

Use this when a claim depends on who owns the music. You receive the rights picture, with gaps and conflicts marked.

Rights Lookup Music rights research

What does this mean for your position?

Case Assessment

A review of the music rights and valuation issues in your case. Brings the findings together to assess their implications for your position and the questions to address next.

Use this when you need to decide the next step in a matter. You receive our reading of the rights and value questions, and what to address next.

Our expertise

Before a dispute arises

Brand Scan

A review of a brand's music use before a dispute arises. Identifies uses that need closer attention and the licensing questions to resolve.

Use this when you want to find exposure before a claim arrives. You receive the uses that need attention and the licensing questions to settle.

Brand Scanner Music use review

Technology, applied with judgment.

We combine our own technology with experience in music licensing. Our expertise guides how we assess the sources, apply the methods and interpret the findings.

Our expertise

Marcel and Nicholas assess the sources, test the assumptions and interpret the results. Our experience of negotiating music licenses helps us explain how the findings relate to commercial practice and to your case.

The people behind the assessment

Our work draws on practical experience licensing music for brands. We know the decisions behind a license: who can grant it, what use it covers and how a fee is negotiated.

Nicholas van den Doel

Nicholas van den Doel

Co-founder

Nicholas brings deep operational expertise across music, media, and rights management, from founding Jet Black Records and ARC Studio to scaling Sizzer Amsterdam as Managing Director. He co-founded Ringo and Howl alongside Marcel and serves on the board of Music Tech Netherlands.

Marcel Alexander Wiebenga

Marcel Alexander Wiebenga

Co-founder

After a decade as partner and strategy director at Sizzer Amsterdam (overseeing 1,000+ sync campaigns for Mercedes, Dior, and Heineken) Marcel co-created xSV, a valuation methodology accepted as evidence by the opposing party in legal proceedings in the USA, Germany, Austria, Switzerland, Spain, the Netherlands, France, the UK, and Italy. He is the founder of Ringo and writes a bi-weekly newsletter on music, tech, and culture read by ~4,000 industry professionals.

Speaking

ESNSSXSWADEMXTMusic FrontiersNew Visions for Music & SoundSyncSummit

In the press

Het Financieele DagbladMusic AllyDigital Music NewsThe Media C-SuiteLittle Black BookAdformatie

What counsel say

“Sync Valuations provide us with expert assessments that accurately appraise the hypothetical licensing fees payable for a range of commercial uses of our clients' intellectual property. A critical validation tool for our cases.”
Joel RothmanManaging Partner, SRipLaw, New York
“We were able to close cases with these valuation reports swiftly and amicably that we otherwise might not have been able to settle out of court.”
Marc HügelManaging Partner, Frommer Legal, Munich

One standard, either side.

We work with clients bringing a claim and clients responding to one. We apply the same approach to the evidence and accept instructions from one party per matter.

Discuss your case

Tell us what music was used, how it was used and what you need to establish. We will discuss the scope and agree a fee before work begins.

Schedule a callChoose a time to speak with us.
Email usSend us a brief outline.

Want to understand the report first?
Request a sample report. After a short conversation about your needs, we can share a redacted example.
Request a sample report