What Is Unlicensed Music Worth?
We Provide an Independent Valuation.
Independent valuation reports for disputed music use on social media. Built to hold up under scrutiny.
Requests are reviewed before access is granted. No automated sharing. No obligation.
"Track Title"
by Artist A & Artist B
01 / 04| Territory | 3 mo | 6 mo | 12 mo |
|---|---|---|---|
| United States | €2,500FLOOR | €3,120 | €4,180 |
| GAS Region | €2,500FLOOR | €2,500FLOOR | €3,150 |
| Pan-European | €2,840 | €3,550 | €4,970 |
| South Korea | €2,500FLOOR | €2,500FLOOR | €2,500FLOOR |
| Global | €5,740 | €7,175 | €10,045 |
All figures per side (master or publishing). Combined all-in = 2×. Paid social media use carries +30% premium.
03 / 04Valuations reflect standard professional practice in music supervision and synchronization licensing, grounded in comparative analysis of real-world licensing outcomes.
The Question
Has Shifted
Music is embedded across digital media, from reels and shorts to branded posts and livestream clips. In many cases, usage is visible and established, but the economic meaning of that usage remains unclear.
The question is no longer whether music was used, but what that use would have cost if it had been licensed properly.
"For a long time, there was no independent way to calculate that value consistently. We developed a valuation framework to determine the equivalent sync value of that usage, grounded in real-world licensing benchmarks and market logic."
Three Levels of Precision
Valuations are provided as a paid professional service following scope confirmation.
Valuation Matrix
One-page pricing grid used for early-stage assessment and internal alignment across territories and terms. Ideal for portfolio triage and internal budget alignment.
Request MatrixSync Valuation Report
Comprehensive valuation report combining artist profile, usage analysis, cultural context, and pricing logic. Built to support negotiations, settlements, and legal scrutiny at the highest level.
Request ReportExpert Oversight
Expert support for valuation challenges, depositions, and testimony in high-stakes disputes. We provide the authoritative defense needed for complex IP matters.
Discuss CaseNeed Help Deciding?
If you're unsure which level fits your situation, we can help you assess the right starting point.
Schedule a 15-Minute ConsultationHow We
Determine Value
We apply xSV™ (Expected Sync Value), our valuation framework underlying every Sync Valuation Report and Valuation Matrix. It combines historical sync benchmarks with cultural context and real-time usage signals to model defensible valuation ranges, grounded in observable data and professional judgement shaped by over 20 years of sync licensing practice.
View Full MethodologyWho We Work With
Law Firms
Supporting valuation reasoning in dispute, settlement, and litigation contexts.
Rights Holders
Providing structured reference points when assessing digital usage and potential escalation.
Brands and Agencies
Establishing objective valuation references for internal alignment and risk assessment.
Insurers
Informing coverage decisions, exposure assessment, and claims evaluation.
Trusted by Leading
IP Litigation Firms
Sync Valuations provide us with expert assessments that accurately appraise the hypothetical licensing fees payable for a range of commercial uses of our clients' intellectual property. A critical validation tool for our cases.
Team
Nicholas van den Doel
Co-Founder
Nicholas brings deep operational expertise across music, media, and rights management — from founding Jet Black Records and ARC Studio to scaling Sizzer Amsterdam as Managing Director. He co-founded Ringo and Howl alongside Marcel and serves on the board of Music Tech Netherlands.
Marcel Alexander Wiebenga
Co-Founder
After a decade as partner and strategy director at Sizzer Amsterdam — overseeing 1,000+ sync campaigns for Mercedes, Dior, and Heineken — Marcel co-created xSV, a valuation methodology now accepted as evidence in legal proceedings across multiple jurisdictions. He is the founder of Ringo and writes a bi-weekly newsletter on music, tech, and culture read by ~3,500 industry professionals.
About Us
"We bridge the gap between creative IP and forensic financial logic."
Sync Valuations was established to bring transparency to the opaque world of music pricing. In an era where digital usage is the primary driver of consumption, the absence of independent valuation benchmarks created systemic friction.
We provide the world's leading law firms, rights holders, and brands with a stable, defensible reference point — grounding disputes in market reality rather than ad-hoc negotiation.
Ready to Establish
Defensible Value?
Every valuation is reviewed by our team. No automated outputs.